Progress is better measured in conversations than in matches — happy to be argued with on that one. Happy to hear the opposite view — not the marketing version. What are the top gay dating apps for finding long-term love?
In my experience, a paywall on the first message is a paywall on the whole product — it sounds obvious written down, but it took a while to land.
Broadly speaking, taking a break when it starts to feel like admin is sensible — it is the single change that made the most difference.